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Sunday, July 14, 2024

How to Get a Backlink in 2024

If you’ve dabbled in websites or SEO for your business, there are good chances you’ve heard of backlinks — and that you know you need them for your website.

If you know that much (or you’re just getting up to speed), the next questions that usually arise are:

  • Why do you need backlinks?
  • What exactly do backlinks do for websites and search engine optimization?
  • How do you get backlinks — and how do you know if you’re getting “good backlinks”?

The answers to those questions can start to come to light here in this plain-speak guide to SEO backlinks.

What Are Backlinks?

When another site features a hyperlink to your website, this is known as a backlink. Essentially, this redirects visitors from that site to yours whenever they click on the hyperlink. Pretty cool, right?

However, it’s crucial not to overlook the essential factors required to acquire such a link.

You need to produce content that is relevant, genuine, and carries a high level of authority.

Your content should be so invaluable and thorough that other websites are driven to reference you, effectively telling their readers, “Look, visit this site for further validation, additional details, clarity, and quality content.”

These backlinks may take the form of text, a clickable button, or an image on another site. For leading search engines like Google, these links are a significant positive influence, greatly enhancing your site’s visibility.

Why Are Backlinks So Important for SEO?

Google’s ranking criteria encompass hundreds of factors that are continuously evolving; however, the significance of backlinks as crucial ranking elements has remained constant over the years.

Google continues to value high-quality backlinks as a form of validation from other reputable websites, recognizing your site as a credible domain that provides relevant, precise, and high-quality content.

Acquiring top-notch backlinks can be challenging, particularly for new websites or blogs. Yet, for success on Search Engine Result Pages (SERP), the quality of backlinks should not be underestimated in favor of quantity.

A single high-quality backlink can significantly improve your ranking more than a hundred low-quality ones. For a backlink to be effective, it must be:

  • Distinctly Unique
  • Relevant to the content & the website
  • Authoritative, from a source with some “authority” in search
  • Naturally Integrated

With this in mind, let’s explore some of the most ingenious strategies for picking up high-value backlinks in 2024.

1.     Watch for Unlinked Mentions.

One of the simplest strategies to begin gathering backlinks is to search for mentions of your brand across blogs, websites, or news articles that haven’t linked back to you.

There are several easy-to-use (and often free) tools that can help you discover these mentions, such as BuzzSumo and Mention. These tools can also inform you about the domain authority of the sites mentioning your brand, albeit without linking.

Frequently, you’ll find instances where your brand is referenced by others without a direct link to your website, whether by oversight or design.

This scenario presents an excellent chance to courteously request the inclusion of a link in the mention. Since your brand is already acknowledged, asking for a link to be added isn’t intrusive or abrupt.

Additionally, adding a link enhances the user experience for their audience, facilitating direct access to the referenced source.

2.     Go for Contextual Links.

Many articles and blogs routinely recommend further readings by including sections for featured or additional resources.

This presents a valuable chance to secure a spot for your page in these sections and gain a backlink.

The approach involves searching for articles and websites within your niche, identifying those that feature a “read more” or “additional or featured resources” section, and then crafting a compelling pitch to the site owner.

Google streamlines this process with search queries like:

  • marketing trends inurl:blog intext:“Read more”
  • marketing trends inurl:blog intext:“Recommended articles”
  • marketing trends inurl:blog intext:“Recommended reading”

Success hinges on demonstrating the value and relevance of your article to enhance the readers’ experience.

3.     Refresh Old Content.

Given that information frequently changes, there’s an ongoing necessity for content updates, even among bloggers.

Seize the opportunity to secure a backlink by refreshing outdated content with new information, perspectives, and relevant data.

It’s advantageous to target an article or study that has attracted numerous backlinks. After you’ve updated the content, inform all the publications that linked to the original piece about your enhanced version.

This effort might also pave the way for collaborative relationships with some bloggers, beyond just acquiring backlinks. Such partnerships can lead to joint ventures in the future, fostering a productive link-building network.

4.     Create Free, Sought-After Tools.

Developing small, highly sought-after tools that are widely used across various websites can be an effective strategy for quickly securing backlinks.

Here’s how you can proceed:

  1. Identify the industry you’re interested in (you likely already have one in mind) and research the types of templates or tools that are commonly in use.
  2. Explore the top 10 tools frequently associated with your chosen keyword.
  3. Determine which of these tools garner the most backlinks.
  4. Assess whether you have the capability to create a superior version of an existing tool, focusing on improvements in design, customization options, and user-friendliness.

Successfully launching an innovative and enhanced tool can lead to acquiring numerous high-quality backlinks, in addition to generating more leads and organic traffic.

5.     Publish Comprehensive Guides.

Many bloggers, content creators, and website operators routinely enrich their content with citations from pertinent studies and articles. They are inherently drawn to the most detailed and comprehensive guides available, aiming to maximize the value delivered to their audience.

By crafting the most exhaustive guide filled with precise, current, and relevant information, you’re poised to attract numerous backlinks naturally, without the need for direct solicitation.

Bloggers often prefer to reference ‘ultimate guides’ within their pieces as it reinforces the credibility of their content and establishes their expertise on the subject matter.

A guide that exhaustively addresses a topic, leaving no questions unanswered and eliminating the reader’s need to seek additional information elsewhere, will invariably excel in acquiring backlinks.

The Bottom Line on Backlinks in 2024

Securing quality backlinks is vital for your website’s ranking, though achieving this is not always straightforward. However, it’s important to remember that the quality of backlinks significantly outweighs their quantity. By employing the strategies outlined previously, you can begin to acquire quality backlinks from high-domain authority sites, even if you’re just starting out.



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