You already know that Shopify gives you access to some of the best tools in the market today. But, if you want to make your website truly successful, you have to start with growth in mind. Presented by True Sigma, here are a few tips to help you build your brand so high it stands out over the competition.
Choose a Great Name
Your company name will likely become your domain. Make sure to put some thought into it. WebSiteSetup.org suggests using no more than 12 letters for your domain. It should also be easy to remember and pronounce and use the right extension. If possible, use a .com.
Focus on Design
Once you have your domain ready, it’s time to get started on design. Just remember to keep it simple. This means a basic layout, easy-to-read fonts, and a clean design. You do not want your users to get distracted by blinking banners or annoying pop-ups. Your design should also be free of unnecessary advertising and plug-ins that prompt users to download something before they continue using your site.
Create an SEO-Friendly Site
If you’re not sure if your website is search engine friendly, it probably isn’t. Search engines are what bring traffic to your site. If you’re looking for vitamins, for example, you might type “vitamins” into your search bar. The strongest matches to your query are usually the top five, and you are most likely to click on one of those.
If your website is search engine optimized, it will be more likely to pop up in a coveted first page position. If you’re not sure what type of keywords (phrases people might search to find your business) to implement on your site, use a free search tool to help you narrow it down. A good rule of thumb: be as specific as possible. For example, focus on “women’s platform sandals” instead of just “shoes.”
Integrate with a Content Management System
For the best backend experience, make sure that your website integrates with your content management system (CMS). Your CMS helps you create and manage content on your website. You can think of a CMS as the brains behind your content. Upload your text, videos, images, or other content to your CMS, and it handles the technical work of posting it correctly so it is of use to your website visitors.
Let’s talk about task mining. Working with computers, and especially with management software, enables you to become more efficient in your business processes. With the help of machine learning and artificial intelligence, however, your potential efficiency can be even higher. Task mining enables a program to use your software’s logs to create a digital map of your workflows which can then be optimized. Moreover, this technology can even be automated, capable of making business decisions that allow your business to run even more efficiently.
As we become more reliant on the web, we have to pay closer attention to the security of our websites. Not only is prioritizing digital security important for you, it’s crucial to your customers as well. Talk with your tech team to ensure that your website is secure. One simple thing you can do is use an HTTPS, which encrypts information to and from your site. This is especially important for small businesses as, without the HTTPS, your ISP can inject advertisements on your page that could easily take away your sales.
Invest in Video Marketing
You want the world to know about your products, so make sure you invest in a marketing campaign to help spread the good word. Social media is an excellent way to connect with people from around the world, and video can help introduce your product in striking and unique ways. Work with professionals to create a memorable marketing video that showcases and highlights your product.
Make Yourself Available
You may have the greatest products in the world, the best pricing, and a favorable shipping policy, but, if your website isn’t designed to help your customers get in touch with you, it’s destined to fail. Make sure that you are available by clearly listing your contact information. Give your customers the option to call you directly from your mobile site or app, and, most importantly, respond to queries quickly, ideally the same or the next business day.
Your website is an important part of your business, even during the startup phase. Launch strongly now, and you can grow your business and your site together. The above tips can get you started, but the best thing you can do now is to listen to your customers and react to their demands.